The Impact of Web Design in Content Marketing
As a well-known fact for many years, using content as a form of business marketing tool generates three times more leads than other methods while costing only half the investment. Businesses are focusing on creating and distributing specialized copies to their audiences for improved engagement and conversions. However, most of them fail to notice the impact of web design on the performance of content marketing campaigns. In that sense, here are several reasons why focusing on quality web architecture is essential to reach audiences effectively. Enriched Experience It is necessary to admit that businesses are shifted towards a more personalized experience on all their channels to attract leads. One crucial component of such an individualized approach is websites consistent in every sense. From color schemes and typography to font size and depth, an ideal user experience is provided by a combination of these elements. Aesthetical Appeal No one wants to e...